Erik Lautier
Erik Lautier has spent over a decade building and growing the ecommerce businesses of startups and established brands alike in the apparel and cosmetics industries. His expertise spans both the technical and creative aspects of ecommerce: he's written custom code for transactional sites and OMS/WMS systems, managed SEM and SEO strategy, built affiliate relationships, directed social media strategy, and even tweeted on behalf of brands.
Erik currently serves as Director of Ecommerce at Lacoste, which he joined following 3 1/2 years at Edun, where he was responsible for all aspects of the ethical fashion brand's global web business.
A former professional opera singer and actor, he holds a BA in Drama from Duke, two Masters in Vocal Performance and Opera from the New England Conservatory of Music, and an MBA from INSEAD.